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Hyundai’s luxury brand Genesis has produced some interesting cars over the past few years but what they are trying now could open up some new doors.

For those that don’t know the Genesis brand actually stole some team members from the BMW team to develop some of their vehicles including the fG70 which many car reviewers are comparing to older 3 series models (in a good way considering Motortrend made this car of the year in 2019).

The concept car Genesis has unveiled is a different animal compared to anything else they have produced before. And given it is just a concept, there is no guarantee this car will come to production. Here is a link to a Motortrend article giving their thoughts on the concept.

The X Gran Racer VGT (I know that’s a mouthful) made its debut in Korea at the Busan International Mobility Show. Picture shown below

Boasting a whopping 1540 hp from the 3.5L hybrid v6 found in the current G90 model producing 870hp and 790 ft-lb (at 10,000 rpm) and a front electric motor good for another 670 hp and 225 ft-lb.

As impressive as these numbers are my first thoughts are asking “can we get that level of performance out of that v6 in a normal priced coupe?” While this engine is available in the G90 sedan and produces 409hp if it were put into a 2-door coupe sports car or even GT car format, I believe it would actually have market (that could just be my opinion). Something to replace the genesis coupe of a decade ago or even the Tiburan would be exciting to see.

What we have is another hybrid super car that for some reason is pushing Bugatti performance numbers. And I am not unhappy of the branding looking into making fun cars however, it makes more sense for the brand either in the form of Genesis or Hyundai to create a true competitor to both the new Nissan Z model and the MRK 5 Toyota Supra.

Motortrend was going on about how this car will be available in a couple of video games and while “good for them”, I feel that is not sufficient enough to warrant some excitement for this project. I also feel the executives at Genesis may put something like this into production out of fearing a repeat failure of another Acura NSX scenario; as a luxury brand dipping their foot in the water of the supercar world and not getting the sales numbers they wanted.

Either way I will continue to watch this development over the coming years and I would be excited to see Hyundai create something more interesting than the Veloster N.

Thanks,

Steven C